1. Clarity
Yes, the literal, stylistic, and thematic messages of the piece are clearly and efficiently presented. The image is working toward the same overall message and goal of typographical conveyance. Conveyance depends on a lot on the layout of the image being presented. Using thematic and visuals connect the audience to the conveyance. By having each visual and theme of each word correspond with the words meaning, it creates an overall theme. No there is no possibility for misinterpretation of the piece's message because the words themselves tell their interpretation. For instance the word shred is overall made to seem shredded. The word is "cut up" therefore instantly giving away the meaning shred. I don't believe that there is one message fighting for attention. I think they all equally have the opportunity to catch the audience's eye. I simplified the image as a whole into one image so there was a greater impact of typographical conveyance. There was no separation because I want the audience to see the whole theme of typographical conveyance at one.
2. Audience
The target viewer for this piece is college students and professors of educational media. Any students and professors of educational media can see my work and use it as an example for their own work. Other educational media minors can look at my blog and see the typographical conveyance example and refer to it to help them understand the term themselves. The tone should be easy and efficient for the audience to grasp the concept. Overall I believe my work is easy to read and appealing for the audience to grasp the overall theme. The lingo that they could respond to typographical conveyance. Educational media minors know the term and can relate it to the image that I presented. This piece does not talk down to the audience, it simply is just helping them define what typographical conveyance is. It is a mere example of how to construct such an item for the theme. This image will not fly over there heads because I made it easy to read and understand. This image does stand apart from what the audience has already seen because it is conveying a different theme and topic then from what I already provided. If this piece were a person, they would act out the words they were given. For "shred", they would act tough while given "light" and "pillow", they would act soft and elegant. The target audience would like the person because they would embody the theme of typographical conveyance and also get another example of the concept.
3. Purpose
This piece is to use visual media to convey a meaning or mood from the observed to the observer. It is not used to sell a product but meaning to get a point across of the concept. It is to inform the audience what typographical conveyance is and how it is represented. I have discussed the purpose of this work with my professor. I had her look at my images for input and if I need to come across with more clarity with the images. The purpose of this piece has been adequately narrowed so that it can be given as much attention and power as possible. I combined all the words into one piece so there would be a heavy emphasis on typographical conveyance.
Monday, April 18, 2011
Typographical Conveyance
The purpose of this activity was to create words that also showed their meaning. For "Shred" I used Photoshop and erased some of the text to make it look like the word was shredded itself. With "lightly", I wanted to make the picture seem elegant and light, therefore made the font elegant looking and made the word almost transparent. With "atom", I used google images to search for a representation of an atom and placed it behind the word. For "brick" I used photoshop to make it seem that bricks made up the word itself. For "Pillow" I added a pillow to the background and warped the word in photoshop to make it seem as if the word was laying on the pillow itself. For "XXL" I "sphered" the word to make it enlarged and stretched out. I wanted to add the effect that it was EXTRA EXTRA LARGE. I believe I was successful in my work because each word represents the effect I gave it. Without looking at the word, I can feel the description of the word.
CAP: Connotation, Attributes, Placement
1. Connotation
The visual style of all my work ties in with a theme that I wanted it to convey. A lot of my work has to do with fonts, legibility, emotion, etc. They all surround the same topic how words and images are presented. Every sub-component is working with how words and images are presented. For instance, legibility, fonts, hue, saturation, etc. Each component carries out the theme of being a successful image and wording. The theme does not seem too specific or overly broad. It has a wide range of how successful images and wording can be. As long as its pleasing to the eye, legible, and so on. There's no specific guidelines but enough guidelines to make sure its not overly broad. Color could have been better reflected in my theme to help convey the message. If I kept an overall color then it would have probably flowed better. Yes, it would be helpful to show my work to others because peer revision is a strong, useful tool in perfecting your work. I would take any advice to help better my work.
2. Attributes
I am satisfied with the visual weight, structure, color and presentational style of my work. The blog flows nicely within the theme of images and wording. The reader can sense that my work was based on successful images. I kept all my images to the left of the text. Sometimes the blog would push the words a little funny to the side, but overall I kept the same structure and presentational style. Some images linework could have been made thicker to emphasize more emotion and more pronounced. Some of the fonts for word portraits could have maybe used more emotional spin on them. For instance Classy and Rugged could have been worked with more to make the writing define more of the word. The point of the emotion gets across, but Classy could have used more softness and Rugged could have been "roughened up" more. My backdrop of certain work outcomes could have been tied in more with their themes. A lot of pictures I left white to emphasis the fonts and wording, however, backdrops could have also created emotion among the work. Color options for all work has been explored. I used all different colors throughout my work. The color scheme could have been worked on so that there was one main theme. My work is definitely intended for broad use because my work can be used as examples for other people's work. The text is large enough for the audience to read; I did not make anything non legible for the audience. I used different fonts for every piece of my work so there was no repetition among the images and wording so the audience had something different to look at every time.
3. Placement
Throughout my work, I tried to keep the main focus on the middle of the work. The only work that does not satisfy this component is the Legibility and Safe Text Area blog. However, that blog was mainly to find a picture with a busy background and with a safe text area and that was the image that was produced. The centering of my work calls attention to itself because it's what draws your eyes to the image. The audience will notice that their eye will draw to the center of my work with every image. This element grouped all my work with aesthetic gains. Having the center of all my work the main focus, makes my work as a whole aesthetically pleasing.
The visual style of all my work ties in with a theme that I wanted it to convey. A lot of my work has to do with fonts, legibility, emotion, etc. They all surround the same topic how words and images are presented. Every sub-component is working with how words and images are presented. For instance, legibility, fonts, hue, saturation, etc. Each component carries out the theme of being a successful image and wording. The theme does not seem too specific or overly broad. It has a wide range of how successful images and wording can be. As long as its pleasing to the eye, legible, and so on. There's no specific guidelines but enough guidelines to make sure its not overly broad. Color could have been better reflected in my theme to help convey the message. If I kept an overall color then it would have probably flowed better. Yes, it would be helpful to show my work to others because peer revision is a strong, useful tool in perfecting your work. I would take any advice to help better my work.
2. Attributes
I am satisfied with the visual weight, structure, color and presentational style of my work. The blog flows nicely within the theme of images and wording. The reader can sense that my work was based on successful images. I kept all my images to the left of the text. Sometimes the blog would push the words a little funny to the side, but overall I kept the same structure and presentational style. Some images linework could have been made thicker to emphasize more emotion and more pronounced. Some of the fonts for word portraits could have maybe used more emotional spin on them. For instance Classy and Rugged could have been worked with more to make the writing define more of the word. The point of the emotion gets across, but Classy could have used more softness and Rugged could have been "roughened up" more. My backdrop of certain work outcomes could have been tied in more with their themes. A lot of pictures I left white to emphasis the fonts and wording, however, backdrops could have also created emotion among the work. Color options for all work has been explored. I used all different colors throughout my work. The color scheme could have been worked on so that there was one main theme. My work is definitely intended for broad use because my work can be used as examples for other people's work. The text is large enough for the audience to read; I did not make anything non legible for the audience. I used different fonts for every piece of my work so there was no repetition among the images and wording so the audience had something different to look at every time.
3. Placement
Throughout my work, I tried to keep the main focus on the middle of the work. The only work that does not satisfy this component is the Legibility and Safe Text Area blog. However, that blog was mainly to find a picture with a busy background and with a safe text area and that was the image that was produced. The centering of my work calls attention to itself because it's what draws your eyes to the image. The audience will notice that their eye will draw to the center of my work with every image. This element grouped all my work with aesthetic gains. Having the center of all my work the main focus, makes my work as a whole aesthetically pleasing.
Thursday, April 14, 2011
Legibility and Text Safe Areas
For this activity, we were to create legible text against a busy background. I chose a background with flowers in one corner and a text safe area up in the right upper corner. I made the background about 3% less opaque so it faded a good bit to make the words pop even more. I chose a color for the text that match that overall picture. I chose a darker color against the light sky background to make sure it was legible. I am satisfied with my turn out because even with the busy background, it is easy to read the text in the right corner .
Second Life
The assignment for this activity was to create an object in the application SecondLife. When we first started in SecondLife we created characters to represent ourselves and transported ourselves to James Madison University. We then started to build our objects. Under Build we selected "Select Build Tool" and "Create Tool". I chose the sphere and enlarged the shape. I worked with the colors and manipulated the shininess of the object. I am very satisfied with my object because I love the texture it shown with the shiny characteristics. The activity was pretty simple and easy to follow and I enjoyed SecondLife a lot.
Thursday, April 7, 2011
Logo: Combining fonts and images
The purpose of this assignment was to create a Logo by combining fonts and images. We made up a company, found matching font to the theme as well as an image. I chose my made up company as "Classy Clothes". I chose the font Harrington because of the clean lines but still having some curl to the letters. To me, the font represents classiness. Next, I incorporated the image of a hanger since that's what first popped into mind when I think of clothes. A hanger is a universal symbol associated with clothes. I believe I was successful in my work because overall the logo is universal with classy and clothes.
Tuesday, April 5, 2011
Word Portraits
The purpose of the first assignment was to choose two words that are best amplified by the "voice" of two different fonts. The first font I chose was Edwardian Script ITC. The first word that popped into my mind was "Classy". The font looked professional and more "grown up" since it took more of a cursive shape. When I think of classy, I think of the color red. For the second font, I chose Cracked. The font looked "rough housed" therefore I chose the word "Rugged". I kept the color black since black is a more manly color. I believe I was successful in my work because without reading the word, I feel the emotions come through the fonts.
The purpose of the second assignment was to choose two words that contradicted the fonts. I first chose the font Blackoak Std which had a very bold and big font type. Therefore, I chose the word "tiny" since it was the opposite of big. I chose the color yellow because yellow is sometimes a hard color to see, which contradicted the boldness of the font. The second font I chose was Helvetica Neue which was a very simple font. Therefore I chose the word "Crazy" since it contradicted the simplicity. I also changed every letter of the word to go with the crazy theme of the contradiction. I believe I was successful in my work because the emotions are clearly contradicting the fonts that are given. The words don't match the type of font.
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